This page explains how we use cookies and similar technologies, and provides you with options to manage your cookie preferences.

1. What is Cookie?

Cookies are small text files that a website stores on your device when you visit the website. Cookies contain identifiers and setting information that allow the website to recognize your device and remember certain actions or preferences on subsequent visits.

2. Types of Cookies We Use

We classify cookies into the following categories:

1. Strictly Necessary Cookies

  • Purpose: Support the operation of basic website functions, such as page navigation, login status maintenance, shopping cart operation and security verification.
  • Can it be disabled: Cannot be disabled. If you block such cookies via your browser settings, the website may not function properly.

2. Functional Cookies

  • PURPOSE: Remember choices you make (such as language preference, font size, regional settings) to provide a more personalized experience.
  • Can it be disabled: Yes. When disabled, some personalization features may be disabled, but basic browsing will not be affected.

3. Performance and Analysis Cookies

  • Purpose: Collect anonymous statistical data on visitors’ use of the website, such as number of visits, dwell time, click hotspots and error messages. This information helps us improve the structure and content of our website.
  • Can it be disabled: Yes. When disabled we cannot obtain the data needed to optimize the website.

4. Targeting and Advertising Cookies

  • Purpose: Record your browsing habits and interests to push advertising content relevant to you and limit the number of repeated impressions of the same advertisement.
  • Can it be disabled: Yes. When disabled you will still see ads, but they may be less relevant.

3. Third-party Cookies

  • Certain services (such as embedded videos, social media sharing buttons, data analysis tools) are provided by third parties, and these services may use their own cookies.
  • We have no direct control over the setting of third-party cookies, but you can manage them through your browser settings or the opt-out mechanism provided by the relevant third party.
  • Common third-party uses include: traffic analysis, advertising effectiveness evaluation, content recommendation, etc.

4. How to manage cookie settings

1. Manage through this setting panel

  • You can turn on or off various types of non-essential cookies in the “Cookie Preferences” area at the bottom of this page.
  • Your selections will be saved locally on your device. If you clear the browser cache or change devices, you need to reset it.

2. Manage through browser settings

  • Most browsers allow you to view, delete or block all cookies. The specific operation method varies by browser, please refer to the following location:
  • The “Privacy & Security” or “Clear browsing data” option in your browser’s Settings or Preferences menu.
  • Please note: completely disabling all cookies may result in limited website functionality.

3. Management through third-party exit mechanism

  • Some third-party ad networks provide unified opt-out pages (such as the Network Advertising Initiative’s opt-out tool). You can learn about and exercise your options through the relevant third-party websites.

5. Cookie storage period

  • Session Cookie: only valid until you close your browser. Used for temporary operations, such as staying logged in to complete a purchase.
  • Persistent Cookies: remain on your device for a period of time (anywhere from hours to years) until they expire or are manually deleted by you. Used to remember long-term preferences (such as language settings).

6. Update of this setting

  • We may update this Cookie Settings Description based on business needs or applicable legal requirements. Major changes will be notified to you through website pop-ups or announcements.
  • The updated version will display a new “Last Updated Date” and your continued use of the website will be deemed to be acceptance of the relevant changes.

7. More information

  • To learn how we process personal information, please see the separate Privacy Policy.
  • If you have any questions about cookie settings, you can submit a consultation through the website help center or customer service portal.